London / Gibraltar / Naples, 31/03/2026 – Hub Affiliations and TAG Media today announced the launch of their Premium Operator Partnership Framework, a strategic collaboration designed to support the international expansion, operational excellence and long-term sustainability of Punters Lounge, the renowned betting and gaming community, across global markets.
This new framework represents a significant step in strengthening Punters Lounge’s positioning as one of the leading sports betting and affiliate communities, whilst leveraging Hub Affiliations’ global infrastructure, compliance standards and advanced performance management capabilities.
A Strategic Alliance for Operators and Partners
The Premium Operator Partnership Framework has been developed to offer operators and partners:
- Enhanced operational support and greater scalability
- Improved reporting, transparency and compliance
- Advanced data and performance analytics
- Centralised partnership management
- Long-term commercial sustainability
Through this collaboration, Punters Lounge will continue to operate as a brand and community leader, whilst benefiting from Hub Affiliations’ institutional-grade systems and international network.
Focus on Continuity and Value Creation
One of the framework’s key objectives is to ensure full continuity of existing partnerships, whilst introducing an optimised operational model that enhances efficiency and performance.
Operators working with Punters Lounge will benefit from:
- Seamless management continuity
- Improved reporting processes
- Greater international exposure
- Dedicated partnership management
The initiative reflects a shared commitment to maintaining strong, transparent and lasting relationships with all stakeholders.
Supporting Global Expansion
The partnership forms part of a broader strategy aimed at accelerating Punters Lounge’s presence across key international markets, including Europe, Africa and North America.
By combining Punters Lounge’s strong community engagement and brand loyalty with Hub Affiliations’ global reach and regulatory expertise, the framework aims to create a scalable platform for sustained worldwide growth.
Commitment to Governance, Compliance and Quality
The Premium Operator Partnership Framework is built upon high standards of governance, operational excellence and compliance. Hub Affiliations’ multi-jurisdictional infrastructure and quality certifications provide operators with an additional layer of security and reliability, ensuring that all partnerships operate within robust regulatory and reporting frameworks.
This commitment strengthens trust amongst operators, financial institutions and strategic partners.
Management Comments
“This partnership represents a natural evolution for Punters Lounge and its community,” said Francesco Maddalena, Founder of Hub Affiliations. “By combining the brand strength and user engagement of Punters with our global infrastructure and governance standards, we are creating a premium environment where operators and partners can grow together.”
Tom Galanis, CEO of TAG Media, added: “This collaboration with Hub Affiliations will enable Punters Lounge to expand internationally whilst preserving the identity, values and relationships that have made the community successful for members, users and partners. The framework will allow the community to enter exciting new markets; it will strengthen the ability of UK operators to continue benefiting from the growth recorded in recent months and years; and it will open up new opportunities for international partners to generate fresh, lasting value from one of the most respected betting and gaming communities in the world.”
Future Outlook
The Premium Operator Partnership Framework will be rolled out progressively throughout 2026, with dedicated onboarding programmes, technical integration and partner support.
Both companies remain committed to ongoing investment in technology, compliance and community development, ensuring that Punters Lounge remains a trusted, high-performance platform for operators worldwide.
About Hub Affiliations
Hub Affiliations is an international affiliate marketing and digital performance group operating across multiple regulated markets, offering advanced acquisition, analytics and partnership management solutions to leading gaming and entertainment operators.
About Punters Lounge
Punters Lounge is a leading sports betting and affiliate platform, connecting engaged users with trusted operators through high-quality content, data-driven insights and responsible gambling practices. Independently, and under TAG Media’s management, the community has been recognised as an EGR Power Affiliate for each of the last 7 years.
About TAG Media
TAG Media is an iGaming affiliate marketing company with a unique portfolio of digital marketing products and services that drive new customer acquisition for online casino, sports betting and fantasy sports operators, as well as game studios globally.
Press Contacts
Hub Affiliations: press@hubaffiliations.com – www.hubaffiliations.com
TAG Media: press@tag-media.org – www.tag.media