London, 27 February 2026 – Hub Affiliations announces the launch of Hub Affiliations UK Ltd, a new company based in Canary Wharf, the financial and technology centre of the British capital.
The initiative represents a significant step in the company’s international development journey and marks its direct entry into one of the most structured and regulated markets in the world. This is not a simple territorial expansion but the establishment of an operational structure dedicated to enhancing, integrating, and growing digital activities in the sports and entertainment sectors.
A choice consistent with a long-term vision
The United Kingdom represents a benchmark for European digital innovation, characterised by high organisational standards, institutional strength, and intense competitive pressure.
Operating in this environment means adhering to strict criteria regarding transparency, data protection, process quality and managerial responsibility.
Hub Affiliations ha scelto di presidiare direttamente tale mercato, rafforzando la propria presenza in un centro nevralgico per lo sviluppo europeo e internazionale delle attività digitali legate allo sport e all’intrattenimento.
Method, discipline and integration
Founded in Naples, the company has built a growth model over time based on:
- constant measurement of results
- internal development of technological solutions
- structured data analysis
- organizational integration of acquired businesses
- certified quality and security standards
Hub Affiliations UK Ltd was established with the mission of applying this method in a highly complex international context, addressing the infrastructure elements that determine the solidity and sustainability of growth.
The goal is to transform digital businesses with growth potential into efficient, integrated organizations capable of generating value over time.
Continuity in the process of international consolidation
The establishment of the new company in the United Kingdom is part of a process already underway with the entry into the capital of NYCE International Plc, a company listed on the London Aquis market.
The direct presence in London strengthens a strategy focused on building stable institutional relationships and enhancing credibility in the most mature European markets.
Proprietary Technology and Organizational Quality
Hub Affiliations holds sixteen ISO certifications obtained in Italy, covering information security, quality management, business continuity, and personal data protection.
This organizational heritage forms the foundation of the new British company’s operations.
Hub Affiliations UK Ltd will operate with a specific mandate:
- identify digital businesses with room for improvement
- integrate proprietary technology solutions
- strengthen organizational architecture
- ensure high standards of internal control
- support measurable and responsible development
Many digital businesses have a consolidated audience but lack the structure to support their growth in the medium and long term. The company’s intervention focuses on these structural elements, believingti determinanti per la creazione di valore stabile.
Governance and Responsibilities
Farzad Peyman, a chartered accountant with over twenty years of experience in regulated markets and current CEO of NYCE International Plc, has been appointed to lead Hub Affiliations UK Ltd.
His appointment strengthens the initiative’s financial discipline, internal control quality, and institutional credibility.
Tom Galanis will serve as a strategic advisor, focusing on editorial development and commercial growth in the sports and digital entertainment sectors.
The statements
Francesco Maddalena, founder and CEO of Hub Affiliations, stated: “Sustainable growth requires solid infrastructure, method, and responsibility. Having a direct presence in the United Kingdom is a step consistent with our vision of international development. Operating in a demanding environment means contributing to further raising our standards.”
Charles Herisson, founder and head of strategy, added: “We identify organisations with growth potential, integrate advanced technological solutions, and build organisational models capable of generating value over time. The new UK structure is established to strengthen this journey, with discipline, vision and responsibility.”
A platform for new collaborations
Hub Affiliations UK Ltd is structured to promote strategic agreements, technological collaborations, and institutional investments in mature markets.
With the launch of operations in the United Kingdom, the company strengthens its presence in the main European hubs of digital innovation, consolidating a development model based on organizational quality, technological integration, and sustainable growth.